There is an amount of confusion in the marketplace about the definition of the term ‘Investor Ready’ and as a leading authority we thought we should provide a view.
At Intellix we delineate between the terms Investor Ready and Investment Ready. In our view:
Investment Ready means having a business that is fully prepared to attract and receive investment capital, including the assembly of a business idea, a plan, a market space, ideally customers and revenue, and a team to execute, as well as structure and having the ‘house in order’. It relates to the ingredients and substance of the business. It is about the businesses preparedness.
Investor Ready on the other hand means the Business Owner, CEO or Entrepreneur (the promoter) being fully prepared to seek out investment capital, including having the right understanding and knowledge, having the right materials, and the right approach, as well as having a business behind them that is investment ready. It relates to how the business is presented to the capital market and one engages with the investor community. It is about the promoter’s preparedness.
To successfully raise investment capital, whether for startup or expansion initiative, or to successfully list or sell a business, the organisation must be both Investment Ready and Investor Ready.
Click here for information useful for determining whether your business is Investment Ready and you the promoter are Investor Ready.
Contact us at Intellix if you want to get ready, and get funded!
This article is based on research and opinion available in the public domain.